The internet has changed a great many things in the way that we live our lives and this is something that has had a particular impact on the way in which we do business. Thanks to the boom of social media and the internet on the whole, one area that has changed dramatically, is that of marketing. The marketing landscape is no longer about TV ads and radio jingles, these days it is about a great deal more and if you want to maximise your marketing power, digital marketing is the way to go.
We spoke with marketing expert Joseph Cianciotto to find out what options are available to you if you decide to take advantage of digital marketing.
Email Marketing
Email marketing is a simple process by which you will collect a list of email addresses of your target customers or your existing customers, and then you promote your business, products and services to them directly through email. In the past, the click through rate for this type of marketing sed to be around the 15% mark although this has now fallen to around 2%, regardless, this is still a worthwhile investment of your time and one which could see you gain a strong ROI.
Social Media Marketing
This type of marketing harnesses the power of websites such as Facebook and Twitter where millions of people are engaging each and every day. For the cost which you will pay, you can reach a huge amount of your target market through a creative and well thought out strategy.
SEO
SEO or search engine optimisation is a tech strategy which digital marketing companies use to help you to appear at the top of the search engine results when someone searches for a set of keywords which pertain to your business. This is a great strategy which helps to further expose your company as well as helping you to keep up with, or move ahead of your competitors.
Promotional Marketing
This is not a new form of marketing, rather new packaging of an old marketing model. The idea of promotional marketing is that you offer customers a great deal to get them through the door. The way in which this works online is that you will utilise websites such as Groupon and other coupon sites, to offer new customers a great deal. The goal here is that you will attract new customers who will hopefully enjoy your product or service, and then come back for more, only next time they will be paying full price.
Relationship Marketing
Relationship marketing is about gaining the trust and loyalty of clients through active engagement with them so that when you offer them a product or service, they will be more likely to wish to take part. With so much competition in so many industries, customers can find it difficult to know who to trust, gain this trust through adding a human touch and you will soon reap the rewards.
